ActivationAmbientExperiential

Rémy Martin – Sweet Art United States

Lunar New Year is the most popular holiday in Asia – it is also a major event in the United States as it is celebrated by more than 16 million Asian Americans each year. Art, craftsmanship, and savoir-vivre are always at the heart of this annual holiday – and the coming year is influenced by the food you offer at this occasion. This tradition had been a source of creative inspiration for Rémy Martin, which unveiled a Lunar New Year masterpiece made of sugar to wish the world a sweet Year of the Ox. The intention was to offer to the world a touch of sweetness following a very unique year.

Alexis Verschueren

Making brand experiences that stick!