Blammo have just created the “Amazing Snack Pack Pudding Trucks”. They travel round Canada, arriving in neighbor’s unannounced and surprising kids with free pudding. The idea is to remind Mom’s how much kids love pudding, in a way that evokes their own childhood. (Moms are health freaks, so pudding is always a tough sell.) A bit striking is the fact that Blammo decided not to use Twitter and FB posting. Therefore the campaign is truly analogue- just like moms would remember.
