With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating…
Åkestam Holst Stockholm created a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers, journalists and IKEA fans.…