Royal Roads made a community bookshelf in a busstop in Vancouver where people could take a book out of the bookshelf. The whole stunt was…
Alexis VerschuerenNovember 29, 2016
Playing is the best way to learn. As the world's most inventive toy system, Lego has always looked for new ways to inspire the hands-on…
Alexis VerschuerenSeptember 16, 2015
Colgate Palmolive had a great idea of reusing packaging and helping schools at the same time:
Alexis VerschuerenNovember 7, 2014
Evolve, an organization dedicated to weapon abuse, launched this striking ad. Two kids playing in the garden using dildos as swords. The idea: when children…
Alexis VerschuerenJune 27, 2014
Vinyl decals and kick pedals were attached to various items in busy downtown areas as a way to promote BackBeat Studio’s drum lessons.
Alexis VerschuerenDecember 10, 2013
To launch Royal Roads University’s brand campaign, they placed a billboard in a shopping mall and invited people to connect with an alumnus. When people…
Alexis VerschuerenNovember 20, 2013
