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Guerrilla Stunts

Ikea: Allen the Peregrine

IKEA was launching a brand new store in Sheffield. As gift to the steel city, in collaboration with local artist Jason Heppenstall, Ikea has brought…
Alexis VerschuerenOctober 2, 2017
Raul&RigelSocial ExperimentTechnologyTV Commercial

Booking.com I One Mission

Booking.com challenged their 14,000 employees to document their year of travel in 2016. This is their story.
Alexis VerschuerenFebruary 2, 2017
Guerrilla StuntsNew Media Guerrilla

Zurcher Frauenzentrale: Equal Pay Day

To promote ‘Equal pay day’ in Switzerland Zurcher Frauenzentrale (a foundation who fights for equal pay for women) did an unusual experiment. ATM's gave 20%…
Alexis VerschuerenOctober 22, 2013
Guerrilla Stunts

Make it to muse

To raise awareness for dementia, a choir of people with dementia and their carers performed as supporting act for Muse at the band's concert in…
Alexis VerschuerenJune 25, 2013
Guerrilla StuntsNew Media GuerrillaStreet Art

Guerrilla I The Sound Taxi by AiAiAi

AiAiAI introduced The Sound Taxi as a free publicity stunt. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made…
Alexis VerschuerenOctober 29, 2012
Guerrilla StuntsNew Media Guerrilla

Guerrilla I So real it’s Scary

LG did another nice guerrilla stunt in The Netherlands for its IPS Monitors. They refurnished an elevator with it's perfect quality IPS Monitors. When you…
Alexis VerschuerenOctober 23, 2012
Guerrilla StuntsStreet Guerrilla

Guerrilla I Forza Horizon

In Forza Horizon for Xbox 360, Supercars leave the track and take the race to the open road. To celebrate its launch, Xbox Canada used…
Alexis VerschuerenOctober 21, 2012
Guerrilla StuntsStreet Guerrilla

Guerrilla I Unlock the 007 in you

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie…
Alexis VerschuerenOctober 21, 2012
Guerrilla StuntsNew Media GuerrillaStreet Art

Guerrilla I Mindreader

Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the…
Alexis VerschuerenOctober 16, 2012
Guerrilla StuntsNew Media Guerrilla

Guerrilla I Popinator

The Popinator Project by http://www.popcornindiana.com aims to change the popcorn eating experience by making it more fun. The idea behind The Popinator is to instantly…
Alexis VerschuerenOctober 14, 2012
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