IKEA was launching a brand new store in Sheffield. As gift to the steel city, in collaboration with local artist Jason Heppenstall, Ikea has brought to life Sheffield’s most famous falcon with a little help from an icon of Ikea. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.
Ambient advertisment created by Mother, United Kingdom for IKEA, within the category: House, Garden.
