Ambient BMW: First Drive Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand’s promise…Alexis VerschuerenAugust 4, 2016
Guerrilla Stunts Reebok Korea: Run the Movie Reebok connected a treadmill to a movie screen, calling on a random audience member to continue running throughout the film to prevent the movie from…Alexis VerschuerenSeptember 7, 2015
