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Mercedes-Benz Archives - Guerrilla Blog

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Europcar: Carousel

This is for every child who dreamed one day of driving a luxury car! Europcar and Mercedes-Benz have joined forces to make those childhood dreams…
Alexis VerschuerenJuly 4, 2016
Online

Mercedes-Benz: The uncrashable Toy Cars

Kids love to crash toy cars. But what happens if they can’t? In order to promote the Brake Assist System PLUS, Mercedes-Benz installed super strong…
Alexis VerschuerenOctober 12, 2015
Ambient

Mercedes-Benz: Urban Hunt

Over 3.000 participants transformed Zurich into a virtual game on a gigantic scale. Each player had the same goal: to hide from the hunter and…
Alexis VerschuerenJune 3, 2015
Online

Mercedes-Benz: The Transportable Banner

BBDO Belgium sent us their just-released campaign for Mercedes-Benz. Mercedes asked BBDO to create a bannering campaign that shows how spacious the new E-Class Estate…
Alexis VerschuerenNovember 18, 2014
New Media GuerrillaStreet Guerrilla

Mercedes-Benz: Creating Day at Night

Mercedes-Benz Night View Assist is an infrared system to get better sight during the night. How to promote this innovative technology? To change night into…
Alexis VerschuerenFebruary 26, 2014

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