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Sony: The Hidden Frame

Xperia Z5 autofocus in just 0.03s. The same amount of time a frame is visible in a movie. To demonstrate this, Sony placed hidden messages…
Raúl&RigelDecember 28, 2015
TV Commercial

Sony: Fireworks

Sony launched their newest ad called 'Fireworks', on the tunes of 'Firestone' from Kygo. It celebrates every detail of its newest 4K Bravia TV.
Raúl&RigelSeptember 14, 2015
Guerrilla StuntsStreet Guerrilla

Sony | The Great Phone Swab

Live large, while you charge!
Raúl&RigelOctober 15, 2013
Guerrilla StuntsStreet Guerrilla

What are you willing to do for a smartphone?

Apparently this technique is used quite often, but somehow it's the first time I come across it... Somewhere on a square in France a glass…
Raúl&RigelMay 15, 2013
Guerrilla StuntsStreet Guerrilla

Students Imitate Sony Commercial

Yesterday afternoon students from the Amsterdam University came together to imitate the Sony Xperia Z commercial. The Wibautstraat changed quite fast in a colourful spectacle of…
Raúl&RigelMarch 22, 2013
Guerrilla StuntsNew Media Guerrilla

Guerrilla I Sony 007

Delivering waterproof smartphones - secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover…
Raúl&RigelNovember 11, 2012
Street ArtStreet Guerrilla

Guerrilla Marketing | The World Is In Play

Op 22 februari lanceerde Sony de PlayStation Vita. De slogan 'The world is in play' werd wel heel letterlijk genomen. De nieuwe PS Vita brengt…
Raúl&RigelMarch 2, 2012

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