Delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S. Bron: youtube Tags:007Ads of The WorldCreatieve MarketingGuerilla MarketingGuerrillaGuerrilla MarketingGuerrillastuntMedia AandachtonconventioneelPop-upPR-stuntRaul&RigelSony