One in four women in Germany is a vicitim of domestic violence, but most people are unaware of this. Terre Des Femmes collaborated with DDB in using the famous Photoautomats in Berlin to raise awareness of this hidden issue. People don’t pay that much attention to statistics, but they do pay attention to their own picture. This way, they can’t look away from the truth anymore. Wen women took a picture in the booth, face recognition software was used to change one of the four black and white pictures that came out of the machine. It gave the women on the picture bruises. A very powerful and original way to surprise people on International Women’s Day.
