When male bicycle racers win, they get a kiss from two beautiful women on stage. It’s quite strange that when female cycle racers win, there are two women next to them as well. They don’t get a kiss. That’s is strange, isn’t it? Amstel Radler decided that the female cycle racers deserve the same treatment. That’s why the brand starts a search for male “rondemisters” for the Amstel Gold Race Ladies Edition. In the video several proffessional female bicycle racers explain what they are searching for: wide shoulders, a nice ass and a three-day beard.