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Amstel: Rondemisters

By April 11, 2017 No Comments

When male bicycle racers win, they get a kiss from two beautiful women on stage. It’s quite strange that when female cycle racers win, there are two women next to them as well. They don’t get a kiss. That’s is strange, isn’t it? Amstel Radler decided that the female cycle racers deserve the same treatment. That’s why the brand starts a search for male “rondemisters” for the Amstel Gold Race Ladies Edition. In the video several proffessional female bicycle racers explain what they are searching for: wide shoulders, a nice ass and a three-day beard.

Alexis Verschueren

Making brand experiences that stick!