All guerrilla stunts New media guerrilla Technology

Veronica: Giel Beelen hacks 3FM

By Alexis Verschueren October 11, 2017 No Comments

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He “hacked” a record played @ his former employer 3FM to advertise his new program.
The stunt was live during the morning program of Sander Hoogendoorn, which was broadcasted at the same time as Beelens new show on Radio Veronica.

Tags:

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt