Volkswagen – Snelwegsprookjes

With the Highway Fairy Tales, Volkswagen shows how much fun it is to look out the window more often on the road. Together with the best children’s book writers in the Netherlands, Volkswagen turned a motorway ride into a fantastic adventure. Thanks to smart technology, every story automatically adapts to your route. This way the environment of the highway comes to life and you can drive through the fairy tale with the whole family. Volkswagen & Achtung!mcgarrybowen recently won 5 D&AD Pencils with this campaign.

Alexis Verschueren

Making brand experiences that stick!