For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives, the Polo was equipped with a unique camera. Via a smart webcam, the camera was linked to security technology. Each time the Polo brake off for a pedestrian, the device took a picture. These pictures were used for a national VW Polo campaign in Belgium.

Alexis Verschueren

Making brand experiences that stick!