For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives, the Polo was equipped with a unique camera. Via a smart webcam, the camera was linked to security technology. Each time the Polo brake off for a pedestrian, the device took a picture. These pictures were used for a national VW Polo campaign in Belgium.

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt