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7-Eleven: Wedding chapel

By August 13, 2014 No Comments

During this year’s Pride parade in Stockholm, 7-eleven wanted to show they’re open to everybody – literally. Thus, they transformed one of their stores into a wedding chapel where people could celebrate their love and get married for real. One of the very few openly homosexual Imams, Ludovic Mohamed Zahed, married a lesbian Islamic couple with massive support from the Swedish people.

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Alexis Verschueren

Making brand experiences that stick!

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