Giffgaff showed with their freedom-stunt co-ordinated by London agency Mc&T really the power of Guerrillamarketing, namely to be unexpected! Giffgaff is a no-contract mobile network provider and with interactive billboards they wanted to illustrate how it feels to be free from the restrictions of mobile phone contracts. It was a stunt with escaping convicts, getaway drivers, a Roman legion and old-school gangsters illustrating. In other words, a typical, playfull, immersive guerrillastunt!
