The Fairtrade Foundation made a statement by this new campaign focused on farms in developing countries. People on the farms are ripped off. They don’t earn enough to support their families. To earn more, children are forced to work as well, instead of going to school. When you buy fruit or vegetables, you could unconsciously be a part of exploitation. This campaign tries to raise awareness of these problems. It shows that it is important to be aware where your food comes from.