Starting next week (6th of March), the Dutch men’s apparel store Only For Men becomes “Men Only”. Yes, that means that the store will only be accessible for men. Research has shown that men prefer shopping on their own or with other men. The brand thinks that men shop more effectively without females. That’s why the goal of the brand is to make sure that females won’t enter the shops anymore. Is this a provocative PR-stunt or just weird policy?
