The zero-alcohol version of Brazil's best-selling premium beer Heineken 0.0 introduced the “Outdoor Bar”: an unprecedented bar-shaped billboard. The activation explored new moments of consumption…
Alexis VerschuerenJanuary 27, 2021
The safest place on a Finnish bus is now next to a fluffy stranger. Local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in Finland,…
Alexis VerschuerenJanuary 27, 2021
Rockin Protein introduced the first Vending Machine where you don't pay with cash but with jumping jacks. A perfect example of corona proof experiential sampling.…
Alexis VerschuerenJanuary 27, 2021
In Belgium, designated drivers are rewarded with an iconic 'BOB' keyring since 1995. Now Happiness created a keyring for those drivers who still think that…
Alexis VerschuerenJanuary 21, 2021
Heineken designed this unique beef fridge with the same features and technology of a modern car door. The fridge can only be opened with car…
Alexis VerschuerenJanuary 6, 2021
Nowadays, almost everyone misses snow in winter. No one more so than the citizens of Szczecin, a city in the north of Poland, where there…
Alexis VerschuerenJanuary 6, 2021
November 13, 2020, the long-awaited new album "POWER UP" by the hard rock band AC / DC was released on the Sony Music label. This…
Alexis VerschuerenJanuary 6, 2021
A nice and fresh start of the new year with the UNOX New Year's Dive from a can: 0.8 liters of real North Sea water…
Alexis VerschuerenDecember 8, 2020
This is a tribute to pharmacists who have been at the service of patients during the pandemic, and a way to raise awareness around the…
Alexis VerschuerenNovember 27, 2020
