Bacardi: Breaking The Triangle

When most agencies are briefed to create fame and content around a music festival, they often go down the route of inviting an ‘influencer’ along for a freebie. But Mr-President, an agency from the UK, decided to challenge one to break into it instead. The influencer, serial festival crasher Marcus Haney, pulled off his most audacious blag to date, as he dressed up as Ellie Goulding to break into the singer’s own gig.

Alexis Verschueren

Making brand experiences that stick!

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