Guerrilla Stunts

Björn Borg: The Cotton Runners

By November 14, 2016 No Comments

Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came in last place. What is this odd coincidence? Well, cotton will slow you down, if you ask sports brand Björn Borg, who wanted to put their new Performance Underwear in focus during the campaign “Don’t run in cotton”.

Alexis Verschueren

Making brand experiences that stick!