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Cash Cabs meets condoms

By February 14, 2013 No Comments

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The rubber meets the road on Valentine’s Day as a fleet of three Trojan Safe Rides taxis will roam the Greenwich Village and New York University areas offering free rides and quizzes about sexual health. As part of Trojan’s National Condom Month campaign coordinate by Edelman, the prophylactic company is using Valentine’s Day to promote safe sex among New York City residents with this fun, interactive sex-ed, taxi experience.

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Alexis Verschueren

Making brand experiences that stick!

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