To get young people more interested in the Arctic environment of the endangered Polar Bear, Leo Burnett Chicago created an app for Coca Cola that has users start virtual snowball fights with their Facebook friends. By downloading the app, you can fling snowballs at profile images that get shared with an snowball-impact overlay. The user’s friends are then invited to ‘get back’ with a snowball barrage of their own. To spread the message about Coke’s conservation efforts, a message displays before each battle with information about Polar Bears and their habitat.
