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Social Experiment

In house Brand ExperienceSocial ExperimentTV Commercial

Skoda – Discover New Possibilities – Shot At Home

Škoda and Optimist have launched an international campaign, 'Discover New Possibilities,' produced by Halal. With the obvious challenges and limitations facing the industry at large,…
Alexis VerschuerenMay 25, 2020
ExperientialSocial Experiment

Adidas – IYA COPA Collaboration

A multigenerational team of eight Academy students, freshmen through graduate, was one of four teams selected internationally to be given the opportunity to co-create an…
Alexis VerschuerenMay 13, 2020
ExperientialPR StuntSocial Experiment

Cartoon Network – The Buddy Couch

The Buddy Network is an anti-bullying campaign from Cartoon Network, which aims to address the bullying issue and act as a bridge to address this…
Alexis VerschuerenMay 11, 2020
ExperientialSocial Experiment

International Tiger Project – Empathy Experiment

By placing six volunteers into a state of deep hypnosis, The Empathy Experiment created in partnership with Leo Burnett Sydney aims to give people an…
Alexis VerschuerenMay 5, 2020
AmbientSocial ExperimentStreet Guerrilla

SAAQ – The Crossing Fence

In Quebec drivers never stop for pedestrians at crossings! The Society of car insurance in Quebec created a pop-up crossing fence to stop cars so…
Alexis VerschuerenApril 21, 2020
ExperientialPR StuntSocial Experiment

Stella Artois – Leap Day

Canceling plans has become far too common. “I have to work late.” “I need to feed the dog.” “My refrigerator broke”. “I’m sick.” (cough, cough)…
Alexis VerschuerenApril 21, 2020
AmbientExperientialSocial Experiment

Aquafresh – Water can change any story

Water is the essence of life! A glass of water changes the images of an elephant, tree and human starving of water ultimately leading them…
Alexis VerschuerenApril 21, 2020
OnlinePR StuntSocial ExperimentYoutube

Pornhub – The Dirtiest Porn Ever

Pornhub is all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world’s shores each…
Alexis VerschuerenAugust 28, 2019
ActivationSocial Experiment

Leroy Merlin – Lesson for Good

Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s. The idea was simple and…
Alexis VerschuerenJune 12, 2019
AmbientGuerrilla StuntsSocial ExperimentTechnology

Toyota – Aygolive

Toyota turned the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland…
Alexis VerschuerenOctober 23, 2018
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