Guerrilla Stunts

Plan & Kotipizza

Imagine: you walk into a pizza store and behind the desk you’ll see a child working. When you take a peek into the kitchen you’ll see another child, who is making the pizza’s. Chances are high that you’ll get angry about this ridiculous child labour. This is exactly what happened to the visitors of this Kotipizza store in Finland.

The big difference between the kids in this Kotipizza is that they were having fun, they only had to work for a day. This stunt was initiated by Plan, to make people aware of child labour, in which 68 million girls around the world are involved.

Alexis Verschueren

Making brand experiences that stick!