The cleaning brand owned by Unilever has launched a new campaign that is aiming to clean the streets of racist graffiti in Romania with a mobile app that lets people identify which places need to be cleaned. All a person needs to do is download the smart phone mobile application, take a picture of the racist graffiti and press send. The photograph along with the location is then sent to CIF team that then reaches the spot to clean the place of the graffiti. The agency behind this campaign is MRM/McCann Romania.
