InspirationStreet Guerrilla

Do 30 Squats, Get Free Subway Ride

By November 13, 2013 No Comments

To get people in the Olympic spirit, for the upcoming Sochi 2014 Winter Games in Russia, Moscow city officials have set up vending machines at its subway stations. Unlike regular vending machines that take cash in exchange for items, the Olympic logo-marked vending machines—created with the help of the Russian Olympic Committee—gives out free tickets to commuters who are willing to do 30 squats. A great way to start off your morning, the vending machine not only encourages people to get fit, but also makes them more aware of the event just around the corner.

Would you do squats for a free ride?

Alexis Verschueren

Making brand experiences that stick!

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