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The Guilty Clothes fashion show

The Guilty Clothes fashion show was promoted using lines like "The most provocative fashion show ever" and words like "erotic" and "teasing". When the models…
Raúl&RigelMarch 29, 2017
InspirationTechnology

DRIVE or UBER?

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive.
Raúl&RigelAugust 24, 2016
InspirationNew Media GuerrillaTechnology

Garnier: Little Big Show

The biggest Russian Teen Popstar, Egor Kreed, was squeezed into a pack of Garnier Pure 3 in 1. When buying this product and installing the…
Raúl&RigelMay 17, 2016
Ambient

IKEA: Instead of Cafe

IKEA stores tend to be located outside of big cities in Russia. For the first time ever the Swedish brand brought its experience straight into…
Raúl&RigelMarch 17, 2016
PrintStreet Guerrilla

Nike: Instaposters

Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram. Nike:…
Raúl&RigelAugust 14, 2015
Street Guerrilla

Don Giulio: Invisible Cop Ad

In Russia the parliament decided to forbid advertisements for European food. But Don Giulio, an Italian shop owner of the very best Italian food and…
Raúl&RigelMay 21, 2015
AmbientInspirationStreet Guerrilla

IKEA: Bedroom Cinema

Imagine enjoying a movie in the comfort of a cozy bed. That’s what some moviegoers in Khimki (Russia) are being treated to this month. As…
Raúl&RigelDecember 11, 2014
New Media Guerrilla

IKEA PS: Instagram Website

Who would have thought Instagram could be the new playground for marketing innovation rather than a haven for shameless selfie self-promotion? But innovate is exactly…
Raúl&RigelJuly 7, 2014
New Media GuerrillaStreet Guerrilla

MEGAFON: MegaFaces

The MegaFaces pavilion, launched by MegaFon, the General Partner of the Sochi 2014 Olympics began operating at the Sochi Olympic Park. The innovative installation created…
Raúl&RigelJuly 2, 2014
InspirationStreet Guerrilla

Do 30 Squats, Get Free Subway Ride

To get people in the Olympic spirit, for the upcoming Sochi 2014 Winter Games in Russia, Moscow city officials have set up vending machines at…
Raúl&RigelNovember 13, 2013
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