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“Doing more” with Neistat & Nike

By January 8, 2013 No Comments

Do you remember last year filmmaker Casey Neistat, who turned the camera on him for the promotion of Nike’s FuelBand? Instead of promoting the product directly, he used the sponsorship money to travel the world and made a video about it, “Make it count”. Though Nike definitely got the attention it wanted, there was an issue: the FuelBand was nowhere to be seen. So now that the FuelBand is out, Neistat is back with a new video to rectify the situation and continue to live his dreams, which is all about “doing more”. With a little help from the Nike FuelBand…

Alexis Verschueren

Making brand experiences that stick!

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