DoorDash’s Super Bowl Stunt: Delivering Every Advertised Product and Captivating Millions
The world knows DoorDash for restaurant delivery, but their new brand platform, “Your Door to More,” aims to showcase their ability to deliver just about anything. What better stage for this than the Super Bowl? Instead of just telling people DoorDash could deliver anything, they proved it by delivering every product advertised during the Super Bowl broadcast to one lucky person.
Building Anticipation and Excitement
In the days leading up to the Super Bowl, as brands announced their game-day ads, Doordash added their products to a DoorDash cart. This created a buzz of anticipation and speculation about how massive the prize would become. As ads aired during the game, they kept adding the products to their cart—whether it was a pallet of Reese’s, four separate cars, or 60 pounds of mayo—creating an epic prize pool that included items from 76 brands.
Real-Time Engagement
As the grand prize grew in scale and absurdity, they kept consumers updated live. Social media was buzzing with hints and prize suggestions. By the time their ad aired in the 4th quarter, anticipation had reached a fever pitch. The ad directed viewers to visit doordash-all-the-ads.com and enter a promo code. However, the promo code was anything but straightforward.
Creating a Frenzy
Some viewers got frustrated, many created memes, but most got crafty, collaborating both online and offline to crack the code. Their 30-second ad became the catalyst for hours of conversation and interaction. People didn’t just watch our ad; they rewatched it repeatedly—some even missed overtime entirely.
Record-Breaking Results
By turning every Super Bowl ad into a DoorDash delivery, they shattered expectations:
11.9 billion earned impressions
8 million+ entries
Nearly 300 million earned social impressions
117 million viewers
Capturing America’s Attention
This campaign wasn’t just about the numbers. It was about proving DoorDash’s ability to deliver just about anything and capturing America’s imagination. By transforming Super Bowl ads into real-world deliveries, DoorDash showed they could bring more than just food to your door—they could bring excitement, engagement, and unforgettable experiences.
In the end, DoorDash didn’t just deliver products; they delivered a groundbreaking marketing campaign that had everyone talking.
