The sport drink, Gatorade, wanted to stimulate physical activity. So they placed a vending machine in a sportschool and people could earn a Gatorade if they had sweat enough. They used a Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade! Otherwise, they had to run and jump a bit harder.

Alexis Verschueren

Making brand experiences that stick!