Gol: Rock ‘n Roll Flight

By October 20, 2016 No Comments

After 10 years, Rolling stones started their 4th Brazilian tour and GOL who was the official carrier of the band. As sponsors, they were wondering how they could give away free ticket in a creative and fair way? They came up with the Rock ‘N Roll Flight game. Every fan which wanted to join the game had to find an available seat or had to steal it from someone else. The one who could sit until the end of the promo would win Rolling Stones tickets! Did it have effect? Yes, for sure. Namely 11 million people were reached, the average time on the website was 9m49s and thousand of people were interacting with GOL for 4 days in a row.

Alexis Verschueren

Making brand experiences that stick!