Gorillas – Spot the Bikers

By November 22, 2021 No Comments

For the Italian launch of European grocery delivery service Gorillas employed guerrilla tactics to raise brand awareness by turning the brands most coveted assets – their own bikers – into a bespoke media channel offering discount codes…if you can catch them first. ‘Spot the Biker’ challenged the public to take a picture of the discount code which was attached to the back of each biker, and upload that code on their next order through the app.

Alexis Verschueren

Making brand experiences that stick!