To introduce the Standard Bank Joy of Jazz festival 2012, a full jazz ensemble was set up in Pigeon Square in Johannesburg. Seeds and popcorn were scattered over the instruments and the new jazz band called ‘Featherweights’, assembled to create music. It wasn’t long before the sounds of pigeon jazz filled the air – much to the delight of passers-by.

Alexis Verschueren

Making brand experiences that stick!

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