People from Belgacom and Telenet headquarters were surprised early this morning by hundreds of snowmen at their frontdoor carrying slogans as ‘We want SNOW’ and ‘SNOW is coming’. Snow presents itself as a real new challenger of the two market leaders in the Belgian Triple Play market. Base (KPN) got a lot of free publicity with this guerrilla stunt in national press and social media. Famous is responsable for the concept and the production was done by Raúl&Rigel.

Stunt SNOW Telenet 3

 

Stunt SNOW Telenet 6

 

 

 

Stunt SNOW Belgacom 1

Telenet and Belgacom already reacted in the morning by putting new clothing on the snowmen. A nice spin off. Telenet reacted: “Because our unforeseen guests look a bit cold, we already gave them some warm clothes.”  Belgacom tweeted: “There is snow coming. But don’t worry we will look after you!”

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Belgacom tweeted: “There is snow coming. But don’t worry we will look after you!”

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Alexis Verschueren

Making brand experiences that stick!

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