Heineken presents The Takeover, a creative and innovative concept and technology from performed by MassiveMusic. The first music event in history where the crowd is in control of the show, simply by raising their Heineken bottle with a luminous wrist bracelet. You could choose between two colors: green and red, which are matched with two songs. With a special camera the votes are registered and the winning song is mixed in the following set.


Alexis Verschueren

Making brand experiences that stick!