German home improvement retailer Hornbach has built a name for themselves in the world of advertising with their special sense of humor, but this time that humor took a different road, going into the realm of experiential advertising.
The brand and their agency Heimat tackled one of the last taboos, toilets, with a very special multimedia room, or as one of the participants called it a true throne. This toilet according to the brand is “A monument against silence”, and it highlights the significance of this “humble” place in today’s society, very often as a refuge from the hectic life, enriching the experience with special 3D projections, vibrating sound and tactile materials.
One hundred specially selected guests have been invited to take a seat and share their experiences.
