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Hornbach – A Monument Against Silence

By December 12, 2018 77 Comments

German home improvement retailer Hornbach has built a name for themselves in the world of advertising with their special sense of humor, but this time that humor took a different road, going into the realm of experiential advertising.

The brand and their agency Heimat tackled one of the last taboos, toilets, with a very special multimedia room, or as one of the participants called it a true throne. This toilet according to the brand is “A monument against silence”, and it highlights the significance of this “humble” place in today’s society, very often as a refuge from the hectic life, enriching the experience with special 3D projections, vibrating sound and tactile materials.

One hundred specially selected guests have been invited to take a seat and share their experiences.

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt


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