In order to launch Jaguar’s first SUV, the Jaguar Musicdrome, the first turntable in the world, was introduced. By tracking the car with a camera the F-Pace controls the music. The faster it drives, the faster the music goes. The higher it drives, the louder it gets. Popularly known as “wheels of death” these type of tacks are reserved for motorbikes and fast racing cars. Only a light weight SUV like the F-Pace and Jaguar’s superior performance made this feat possible. The one week event with Jaguar Musicdrome attracted 90,000 spectators while saw 55% increase in catalog online orders as well as 114% increase in website traffic.
Ambient advertisment created by Geometry Global, Japan for Jaguar