Guerrilla Stunts

Krispy Kreme: The effect is real

By November 4, 2016 No Comments

With two hidden camera’s inside a Krispy Kreme box the instinctive reactions from people appear when they see a Krispy Kreme box. It’s called the Krispy Kreme Effect. In the video there is no dialogue (other than one kid’s triumphant “yesss!”), and the video includes no offers or promotions, nor does it feature any special or seasonal doughnuts. It’s only a proof of the Krispy Kreme Effect.

Alexis Verschueren

Making brand experiences that stick!