New Media Guerrilla

Lenovo: Broken Laptop Prank

By November 27, 2014 No Comments

Lenovo has a new laptop called the ‘Yoga 3 Pro’, which is able to bend backwards. To promote the new product, Lenovo teamed up with comedian group UCB Comedy to prank unsuspecting individuals. These passers-by were in for a shock as the UCB Comedy team broke MacBooks in front of them as a means to further emphasize Yoga 3 Pro’s flexibility. Check out the video below to find out what happens:

Alexis Verschueren

Making brand experiences that stick!

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