In collaboration with publishing house Humanitas, Vodafone Romania launched a digital library in a subway station in Bucharest. The walls were decorated with large format book posters with QR codes, making the Piata Victoriei subway station look like a library. After scanning the QR-codes on the 2D bookshelves, commuters were redirected to the Vodafone Digital Library mobile site, where they could download free samples of 49 books and 10 audiobooks. This brilliant publicity stunt not only highlights the wonderful possibilities of mobile technology, but encourages people to spend their time on the subway more constructively with an eBook.
