New Media Guerrilla

LG | Ultra Reality

By September 9, 2013 No Comments

Do you remember the elevator prank video from LG UK? Well, LG Chile has used the same format for a new video. “Ultra Reality: What would you do in this situation?” presents itself as a hidden camera, much like a Candid Camera or Punk’d setup. Unsuspecting candidates are led into a room for an interview. As the interview progresses, an imaginary meteor begins to make its way across LG’s TV, headed for direct impact with the city…

Alexis Verschueren

Making brand experiences that stick!

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