Street Guerrilla

Mães da Sé: Missing Owner

The NGO Mães da Sé helps find missing people and gives support to their families. But the hard part is making everyone stop and try to recognize the missing. Normal flyers and the usual pictures printed behind milk boxes have become landscape and are not effective anymore. So they left 15 wallets on the floor of the 15 most populated areas of São Paulo.

Alexis Verschueren

Making brand experiences that stick!

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