AmbientExperientialOutdoorPR Stunt

McDonald’s – Snow Delivery

By January 6, 2021 No Comments

Nowadays, almost everyone misses snow in winter. No one more so than the citizens of Szczecin, a city in the north of Poland, where there are only 6 days of snowfall each year (it’s not much, by Polish standards.)

McDonald’s decided to change that. People who ordered delivery of The Lumberjack Burger got a chance to experience snowfall right outside their windows! In a year when everybody got stuck in their homes, this was an especially meaningful gesture.

Alexis Verschueren

Making brand experiences that stick!