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Sony Music – AC/DC Mobile Living Room

By January 6, 2021 No Comments

November 13, 2020, the long-awaited new album “POWER UP” by the hard rock band AC / DC was released on the Sony Music label. This is the first new music by this Australian hard rock legend since 2014. Raúl & Rigel was asked to devise and perform a spectacular activation that is completely corona proof. Essential in this day and age!

R&R converted a bus into a real AC/DC mobile living room with a relaxed chester field, neon lighting, smoke machines and most important a wall with Marshall amplifiers to enjoy an exclusive pre-listening of the new Album.

By participating in a competition via radio stations Veronica, Studio Brussel or Classic 21, they had a chance of winning a visit of the AC/DC truck in front of their own house. In the disinfected mobile AC/DC living room, fans could go wild on the new album of their favorite band. This swirling spectacle makes listening to “PWR UP” a unique and deafening experience. Everything on wheels and of course corona proof! The entire truck was disinfected after each winner and our COVID manager made sure that the 1.5 meters was always guaranteed.

Alexis Verschueren

Making brand experiences that stick!