AmbientExperientialOutdoorPR Stunt

Heineken Zero – The Driver’s Fridge

By January 6, 2021 No Comments

Heineken designed this unique beef fridge with the same features and technology of a modern car door. The fridge can only be opened with car keys – the fridge detects the frequency sent by the car keys and automatically unlocks. The Driver’s Fridges were taken to prime locations around Singapore like Orchard Road and Clarke Quay.

Alexis Verschueren

Making brand experiences that stick!