AmbientExperientialOutdoorPR Stunt

Movistar – Unforgettable Lights

By November 3, 2020 No Comments

Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. After months with its lights turned off due to the current context; the Movistar Arena turned on its dome lights again to show the breast self-examination movements practically and effectively. The action included tips and tools for its execution and information about the disease.

Unforgettable Lights – Movistar from jhotz on Vimeo.

Alexis Verschueren

Making brand experiences that stick!