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Nike Runs 10 Meters For Every Facebook Like

By February 22, 2013 No Comments

Nike Japan started a project that encourages more running by giving ‘likes’ on Facebook. With ‘Run Like Me’, Nike promotes its new Lunar Glide 4 by getting Tokyo-based artist and marathon runner Joseph Tame to run 10 meters for every like on Facebook. While running, Tame also created ‘GPS art’ from his running paths. The social running has garnered more than 40,000 likes, which means Tame ran over 400 km within 30 days!

RUN Like ME (Nike Japan) from wktokyo on Vimeo.

Alexis Verschueren

Making brand experiences that stick!

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